# Apps

Apps are created and configured through the [Sinch Dashboard](https://dashboard.sinch.com/convapi/apps), are tied to the API user and come with a set of **channel credentials** for each underlying connected channel. The app has a list of **conversations** between itself and different **contacts** which share the same **project**.

Webhooks, which the app is attached to, defines the destination for various events coming from the Conversation API. An **app** has the following configurable properties:

| Field                        | Description                                                                                                       |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------- |
| Display name                 | The name visible in the [Sinch Dashboard](https://dashboard.sinch.com/convapi/apps).                                 |
| Conversation metadata report | Specifies the amount of **conversation**metadata that's returned as part of each callback.                        |
| Retention Policy             | The retention policy specifies how long messages, sent to or from an **app**, are stored by the Conversation API. |