Send a Facebook Messenger message

In this guide, you will learn how to create and configure a basic Facebook Business Page with Messenger chat feature. Once you complete the steps below, you will have a Facebook App, Facebook Business page with Messenger Chat button, a Messenger Token, and a configured Messenger Webhook to use with the Sinch Conversation API.

Set up a Facebook Page

A Facebook page is required to use the Facebook Messenger API. It's used as the identity of your Messenger experience. When people chat with your app, they will see the page name and the page profile picture. To create a new page, visit If you already have one, you can skip to Creating your Facebook App.

Create New Page

Next, choose to create a Business or Brand and fill out the ensuing page name and contact form.

Create Business Page

You can choose to Skip adding a profile and background pictures as well as, Not Now for the option to Add online booking. You have now completed creating your Facebook Business page.

Remember, while your Facebook App is In development, the Facebook Business page is not visible to anyone except you and other developers you invite to your Facebook developer account.

Make sure to bookmark your Facebook Business page. You will head back there to send messages later.

Business Page

Add a Messenger Chat Button to your Facebook Business Page

Click + Add Button.

Facebook Page Add Button

Choose Send Message and click Next.

Fb Add Send Message Button

Click Messenger and then click Finish.

Fb Add Button Messenger

Create your Facebook App

If you have an existing Facebook Developer account and a Facebook App, you can skip to Add Messenger Product to your FB App.

To register for a Facebook Developer account, go to Facebook Developer Account and click Get Started in the upper right menu.

Register for Facebook Developer account

Once you have created your Facebook developer account, you can choose to Create First App.

Create App Form

Your new APP ID will be displayed at the top left of your Facebook App dashboard.

Facebook App Dashboard

Add Messenger to your app

From your Facebook Developer dashboard, under Add Product, click the Messenger Setup button.

Generate your Messenger API Token

To generate your Messenger API Token, add the Facebook page you created earler. Scroll down to Access Tokens and click Add or Remove Pages.

Add Remove Page

Next, follow the prompts and choose the new Facebook page you just created. Make sure that you leave the default setting Manage and access Page conversations in Messenger set to YES.

Manage and Access Conversations

You should see your Facebook page listed under Access Tokens. Click the Generate Token button.

Copy and store your Messenger Token somewhere safe, you will need it to add the Messenger Channel to your Sinch Conversations App.

Generate Messenger Token

Configure your Facebook Messenger Channel on the Sinch Conversation API

The easiest way to configure your channel is through the App Details page in the Sinch Portal:

Generate Messenger Token

Another way is to use the app management API to Patch your Sinch Conversations App with the newly created Messenger Token, this will allow the Sinch Conversations App to send messages to visitors of your Facebook page.

curl --location --request PATCH '{project_id}/apps' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <access token>' \
--data-raw '{
    "channel_credentials": [
            "channel": "MESSENGER",
            "static_token": {
                "token": "{{YOUR_FB_PAGE_MESSENGER_TOKEN}}"
    "display_name": "Messages"

Configure the Messenger Webhook

The Messenger Webhook Settings configuration forwards message events posted on your Facebook page to your Sinch Conversations App. To set the configuration, click Add Callback URL in the Facebook App Dashboard > Products > Messenger > Settings Webhooks.

Facebook Messenger Webhooks

Then, add the following Callback URL and Verify Token:{{YOUR_SINCH_CONVERSATION_APP_ID}}/callback

Verify Token: 5651d9fd-5c33-4d7a-aa37-5e3e151c2a92

Facebook Messenger Edit Webhook

To complete your Webhooks configuration, click Add Subscriptions. Select messages and message_deliveries fields and click Save.

Facebook Webhook Subscription

Great! You're almost there. Just a couple more steps.

Start a conversation in Messenger and respond with the Sinch Conversation API

OK, you are ready for some action! Visit your Facebook page, click Send Message and choose Test Button.

Facebook test send message button

Enter a message into the Messenger chat window and Send.


Note that there's a standard messaging window of 24h on Messenger. To be able to send messages outside this response window check out Channel Specific Properties for more info.

Facebook Messenger Pop up

Use the Sinch Conversation API to List Contacts. You should now see a new contact entry generated when the Messenger message was posted from your Facebook page.

    "contacts": [
            "id": "J69H07BDS8G11RDF01E96CW660",
            "channel_identities": [
                    "channel": "MESSENGER",
                    "identity": "7746490198930851",
                    "app_id": "3FDS0PWWERGN1QX101E75WGS3Y"
            "channel_priority": [
            "display_name": "",
            "email": "",
            "external_id": "",
            "metadata": ""
    "next_page_token": ""

Use your newly created Sinch Contact to send a Text Message response by using the message:send function.

curl --location --request POST '{project_id}/messages:send' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <access token>' \
--data-raw '{
    "app_id": "{{YOUR_SINCH_APP_ID}}",
    "recipient": {
        "contact_id": "{{YOUR_SINCH_CONTACT_ID}}"
    "message": {
        "text_message": {
            "text": "Greetings from Sinch Conversation API!"
    "channel_priority_order": [

Facebook Message Text

CONGRATULATIONS, you have just sent your first Sinch Conversations Messenger message!